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IBM generated 67.54 billion U.S. dollars in revenue in 2025, an increase of 4.79 billion U.S. dollars on the previous year. The firm is among the largest technology brands in the world behind the likes of Apple ,Google, Amazon, and Microsoft.

IBMs response to a shifting market

IBM has spent recent years reshaping its business to match changing market demands. The company has focused on higher-margin areas like hybrid cloud, artificial intelligence, and consulting, while moving away from lower-margin operations. Key steps include the spin-off of Kyndryl and the acquisition of Red Hat. Today, most of IBM’s revenue comes from software, consulting, and infrastructure, with hybrid cloud and AI at the center of its strategy.