includes display (banners, video and rich media) and search; excludes SMS, MMS, and P2P messaging-based advertising; includes advertising spending on tablets
Supplementary notes
*Forecast.
Data prior to 2013 come from earlier reporting.
Citation formats
Share of mobile in digital ad spend in Japan 2012-2018
The timeline shows the share of mobile internet in digital advertising spending in Japan from 2012 to 2013 as well as a forecast until 2018. The share is expected to grow from **** percent in 2012 to **** percent in 2018.
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Twitter (@BobPickard). (October 16, 2014). Share of mobile internet in digital advertising spending in Japan from 2012 to 2013 with a forecast until 2018 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/312337/mobile-share-digital-ad-spend-japan/
Twitter (@BobPickard). "Share of mobile internet in digital advertising spending in Japan from 2012 to 2013 with a forecast until 2018." Chart. October 16, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/312337/mobile-share-digital-ad-spend-japan/
Twitter (@BobPickard). (2014). Share of mobile internet in digital advertising spending in Japan from 2012 to 2013 with a forecast until 2018. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/312337/mobile-share-digital-ad-spend-japan/
Twitter (@BobPickard). "Share of Mobile Internet in Digital Advertising Spending in Japan from 2012 to 2013 with a Forecast until 2018." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 16 Oct 2014, /statistics/312337/mobile-share-digital-ad-spend-japan/
Twitter (@BobPickard), Share of mobile internet in digital advertising spending in Japan from 2012 to 2013 with a forecast until 2018 ÌÇÐÄÆƽâ°æ, /statistics/312337/mobile-share-digital-ad-spend-japan/ (last visited August 01, 2026)
Share of mobile internet in digital advertising spending in Japan from 2012 to 2013 with a forecast until 2018 [Graph], Twitter (@BobPickard), October 16, 2014. [Online]. Available: /statistics/312337/mobile-share-digital-ad-spend-japan/
