| Characteristic | Share of respondents |
|---|---|
| Data privacy policies of a brand or company are very important | 64% |
| I only buy products/services from brands/companies that I’m confident will protect my privacy | 46% |
| I am much more likely to purchase from brands that offer generous rewards programs | 46% |
| I don’t like to pay for things with my phone because I am worried my data will be stolen | 43% |
| I assume that all of my credit card transactions with major brands are secure | 38% |
| I assume that my favorite brands protect my data | 37% |
| I would definitely play games designed by a brand on my mobile phone in return for discounts or rewards | 31% |
| I or my family members have been negatively affected by a security breach in one of our accounts | 28% |
| I don’t use a mobile wallet or other mobile payments because I am afraid that I will lose my phone | 27% |
| I am much more likely to purchase from brands that offer a mobile app | 25% |
| I have stopped purchasing products or services from a brand/company because I’m concerned about the security of my data | 23% |
| I don’t think much about protecting my data | 11% |
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Source
Source
Release date
July 2019
More information
Region
United States
Survey time period
May 2019
Number of respondents
1,000 respondents
Age group
21 to 74 years
Special properties
smartphone users
Method of interview
Online panel
Citation formats
