| Characteristic | Share of respondents |
|---|---|
| To connect with friends and family | 94% |
| To share with others what you know | 53% |
| To find out information about a company or organization | 40% |
| To find others who have similar interests or careers | 32% |
| To follow trends or to find user reviews or product information | 29% |
| To play games | 23% |
| To network or search for a job | 22% |
| To comment on what's hot or new or to write reviews of products | 20% |
| To build your own reputation or brand | 17% |
| Other | 8% |
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Source
Source
Release date
June 2014
More information
Region
United States
Survey time period
December 12, 2012 to January 22, 2013
Number of respondents
18,525 respondents
Age group
18 years and older
Method of interview
Telephone interview
Supplementary notes
Please indicate whether or not you use social networking websites such as Facebook, Twitter, and LinkedIn for any of the following purposes.
Asked of those who have used social media in the past year.
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