During the first quarter of 2026, Apple shipped **** million iPhones, representing a decrease compared to the previous quarter. The figures continue the tendency of higher Apple smartphone shipments in the fourth quarters every year since 2011.
 iPhones in the global smartphone picture
After its release in 2007, the iPhone has gained solid ground in the global smartphone market, with market share fluctuating between ** and ** percent in recent years. In the first quarter of 2026, Apple’s iPhone sales comprised over ** percent of the total global smartphone sales.Â
COVID-19 impact
With the coronavirus (COVID-19) pandemic, shipments of various high-tech products were expected to stagnate during the first quarter of 2020, according to revised forecasts from March 26, 2020. Fewer smartphone units were expected to be shipped over the course of 2020, compared to previous forecasts. In 2021, however, Apple shipped more units globally than ever before.
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IDC. (April 14, 2026). Apple shipments of smartphones worldwide from 1st quarter 2010 to 1st quarter 2026 (in million units) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/299153/apple-smartphone-shipments-worldwide/
IDC. "Apple shipments of smartphones worldwide from 1st quarter 2010 to 1st quarter 2026 (in million units)." Chart. April 14, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/299153/apple-smartphone-shipments-worldwide/
IDC. (2026). Apple shipments of smartphones worldwide from 1st quarter 2010 to 1st quarter 2026 (in million units). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/299153/apple-smartphone-shipments-worldwide/
IDC. "Apple Shipments of Smartphones Worldwide from 1st Quarter 2010 to 1st Quarter 2026 (in Million Units)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Apr 2026, /statistics/299153/apple-smartphone-shipments-worldwide/
IDC, Apple shipments of smartphones worldwide from 1st quarter 2010 to 1st quarter 2026 (in million units) ÌÇÐÄÆƽâ°æ, /statistics/299153/apple-smartphone-shipments-worldwide/ (last visited July 14, 2026)
Apple shipments of smartphones worldwide from 1st quarter 2010 to 1st quarter 2026 (in million units) [Graph], IDC, April 14, 2026. [Online]. Available: /statistics/299153/apple-smartphone-shipments-worldwide/
