Services: Includes revenue from Digital Content and Services, AppleCare, Apple Pay, licensing, and other services.
Ìý *Services revenue in the fourth quarter of 2017 included a favorable one-time adjustment of $640 million due to a change in estimate based on the availability of additional supporting information.
Ìý From the first quarter of 2013, Apple changed their reporting methods. Figures in this statistic include revenue from sales through the iTunes Store, the App Store, the Mac App Store, and the iBookstore, and revenue from sales of AppleCare, Apple Pay, licensing, and other services. Revenue from sales of iPod accessories is no longer included. To see a statistic dated up to the fourth quarter of 2012 that follows Apple's previous reporting classification with revenue from the iTunes Store, App Store, and iBookstore and sales of iPod services and iPod accessories (with Apple branding) of third-party providers, click here.
The quarters are based on the company's fiscal year.
Citation formats
Apple iTunes, software, and services revenue quarterly FY 2013-2026
In the second quarter of the fiscal year 2026, Apple generatedÌý billion U.S. dollars in services revenue. These services include iTunes, the company’s online entertainment library, as well as software, digital content, AppleCare, Apple Pay, and licensing. Overall, Apple’s services segment has shown strong growth over the last few years, passing the mark of ** billion U.S. dollars in revenue in a quarter for the first time in 2018. Apple's services segment now only trails the revenue generated by its largest segment, the iPhone, which brings in tens of billions of U.S. dollars each quarter.
Apple Inc.
Since its famous beginning in a garage in California, Apple has grown into a giant of the technology industry, becoming one of the most valuable companies in the world. Every year, it brings in hundreds of billions of U.S. dollars and revolutionizes the industry time and again with its various consumer electronic devices. Some of the company’s most renowned products include the Apple I, MacBook, iPod, Apple Watch, and iPhone. To continue to innovate and improve its product offerings, Apple allocates over ** billion U.S. dollars per year towards its research and development budget. This massive R&D budget helps from a hardware perspective and assists in the development of more digital solutions to everyday needs, such as iCloud and Apple Pay.
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Apple. (April 30, 2026). Apple's revenue from iTunes, software and services from fiscal 1st quarter 2013 to 2nd quarter 2026 (in billion U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 22, 2026, from /statistics/250918/apples-revenue-from-itunes-software-and-services/
Apple. "Apple's revenue from iTunes, software and services from fiscal 1st quarter 2013 to 2nd quarter 2026 (in billion U.S. dollars)." Chart. April 30, 2026. ÌÇÐÄÆÆ½â°æ. Accessed July 22, 2026. /statistics/250918/apples-revenue-from-itunes-software-and-services/
Apple. (2026). Apple's revenue from iTunes, software and services from fiscal 1st quarter 2013 to 2nd quarter 2026 (in billion U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 22, 2026. /statistics/250918/apples-revenue-from-itunes-software-and-services/
Apple. "Apple's Revenue from Itunes, Software and Services from Fiscal 1st Quarter 2013 to 2nd Quarter 2026 (in Billion U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 30 Apr 2026, /statistics/250918/apples-revenue-from-itunes-software-and-services/
Apple, Apple's revenue from iTunes, software and services from fiscal 1st quarter 2013 to 2nd quarter 2026 (in billion U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/250918/apples-revenue-from-itunes-software-and-services/ (last visited July 22, 2026)
Apple's revenue from iTunes, software and services from fiscal 1st quarter 2013 to 2nd quarter 2026 (in billion U.S. dollars) [Graph], Apple, April 30, 2026. [Online]. Available: /statistics/250918/apples-revenue-from-itunes-software-and-services/