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The Americas are Apple’s largest regional market, bringing in net sales of billion U.S. dollars in the second quarter of the company’s 2026 fiscal year. Europe and Greater China are two other major markets for Apple. 

U.S.: Apple’s biggest market

The high revenue generated from the Americas is largely due to Apple’s strong performance in their home market, the United States. Apple has the largest market share among smartphone vendors in the U.S. by a large margin. Although international sales have a growing share of Apple’s total revenue, the U.S. still accounts for around ** percent of Apple’s net sales. The U.S. also has the highest concentration of Apple stores, which are Apple’s own chain of retail stores that showcase and sell Apple’s various products, including the iPhone, iPad, Apple Watch, and others.

iPhone: Apple’s most profitable product

The iPhone, initially released in 2007, became Apple’s most successful product, looking at its share of Apple's total sales. The early generations of iPhone revolutionized the mobile phone industry and popularized the use of smartphones. Now in the 20th generation, the new iPhone 18 Pro and 18 Pro Max continue to contribute to the success of Apple’s signature product, helping push for year-on-year iPhone sales growth.