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In the first quarter of 2026, Apple held a ****-percent share of the global smartphone market, marking a decrease compared to the previous quarter. Longtime competitor Samsung ranked above it with a market share of ****Ìý±è±ð°ù³¦±ð²Ô³Ù.

Apple and Samsung continue to dominate the smartphone market

Apple has been among the top-five smartphone vendors in the world since 2009. With the decline of former market leaders Nokia and RIM, Apple and Samsung were able to grow their presence in the market. As a result of political pressure, tariffs, and restrictions imposed by the U.S. Chinese manufacturer Huawei has recently dropped off the top five list in the smartphone market, while Xiaomi, Oppo, and Transsion have gained ground.

Coronavirus (COVID-19) pandemic impact on iPhone sales

While the long-term impact of the coronavirus (COVID-19) pandemic on sales is difficult to determine, the immediate impact was quickly visible. While large quarterly fluctuations are normal for Apple’s revenue cycle, one must look back to 2017 to find two consecutive quarters in which Apple generated less than ** billion U.S. dollars in revenue from the iPhone.