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In the first quarter of Apple's financial year 2026, iPad sales generated about *** billion U.S. dollars in revenue, which was lower than the figure registered in the corresponding quarter of 2025.Ìý

Apple’s iPadÌý

Introduced to the consumer market in 2010, the iPad is Apple’s tablet computer. This particular device was a pioneer in the tablet market and aims to fill a gap between smartphones and laptop computers by offering another mobile device option for consumers. The iPad uses the same operating system and multi-touch user interface as the iPhone and the iPod Touch.Ìý
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Competition

With the success of the iPad over the years, Apple has established itself as the leading vendor in the tablet market. The company’s market share has been steadily decreasing over the years, though, going from around ** percent in 2011 to over ** percent in 2025. Samsung is Apple’s main competitor in the market, while Chinese brands Lenovo, Huawei, and Amazon also have considerable market shares. As competitors strengthened their presence in the market, Apple’s tablet operating system, iOS, lost the position of leading tablet operating system in late 2012 to regain it in 2022. In the fourth quarter of 2025, Apple iOS was the leading tablet operating system, ahead ofÌýAndroid.