Results are for speciality purchases. According to the source these include fashion, homeware and entertainment product categories. * Respondents covered a representative spread of ages (18 to over 65), incomes (less than 15,000 GBP to over 135,000 GBP) and education levels (no qualifications to advanced degrees).
Citation formats
Uncompetitive pricing of speciality purchases: Consumer responses in the UK 2013
This survey shows consumers' responses when the price for an item (speciality) in store is higher than what they think they could obtain elsewhere, according to a survey conducted in the United Kingdom (UK) in the first half of 2013. Of respondents, ** percent said they would use a mobile phone to check prices at another store and/or e-commerce site.
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Cognizant. (November 14, 2013). When the price for an item in your store is higher than what you think you can obtain elsewhere, what are you most likely to do? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/291871/consumer-responses-to-uncompetitive-pricing-speciality-purchases-in-the-united-kingdom-uk/
Cognizant. "When the price for an item in your store is higher than what you think you can obtain elsewhere, what are you most likely to do?." Chart. November 14, 2013. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/291871/consumer-responses-to-uncompetitive-pricing-speciality-purchases-in-the-united-kingdom-uk/
Cognizant. (2013). When the price for an item in your store is higher than what you think you can obtain elsewhere, what are you most likely to do?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/291871/consumer-responses-to-uncompetitive-pricing-speciality-purchases-in-the-united-kingdom-uk/
Cognizant. "When The Price for An Item in Your Store Is Higher than What You Think You Can Obtain Elsewhere, What Are You Most Likely to Do?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Nov 2013, /statistics/291871/consumer-responses-to-uncompetitive-pricing-speciality-purchases-in-the-united-kingdom-uk/
Cognizant, When the price for an item in your store is higher than what you think you can obtain elsewhere, what are you most likely to do? ÌÇÐÄÆƽâ°æ, /statistics/291871/consumer-responses-to-uncompetitive-pricing-speciality-purchases-in-the-united-kingdom-uk/ (last visited August 03, 2026)
When the price for an item in your store is higher than what you think you can obtain elsewhere, what are you most likely to do? [Graph], Cognizant, November 14, 2013. [Online]. Available: /statistics/291871/consumer-responses-to-uncompetitive-pricing-speciality-purchases-in-the-united-kingdom-uk/
