| Characteristic | Percentage of respondents |
|---|---|
| - | - |
| - | - |
| - | - |
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Source
Source
Release date
July 2014
More information
Region
United Kingdom
Survey time period
January 2014
Number of respondents
12,603 respondents
Special properties
UK adult consumers
Method of interview
Online survey
Supplementary notes
* Respondents were asked to rate the balance of price and service they would be happy to accept, from 1 (鈥渘o-frills service and low price鈥) to 10 (鈥渆xcellent service and high price鈥).
The source also states: "The cost vs service trade-off put to respondents of the UKCSI survey is designed to elicit insights into customers鈥 attitudes, rather than emulate exactly a real-life product choice. Moreover, in no way are we suggesting that a cost-centric offering is incompatible with excellent customer service; the customer satisfaction score of Aldi, which once again features in the UKCSI top 10, is a case in point."
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