* n (July to August 2016) = 87; n (June to July 2017) = 117. ** Additional information about the sample base is provided on page 37 of the report.
Data for years previous to 2016 were published in earlier editions of the report.
Citation formats
Social networks used for content marketing in the UK 2016-2017
This statistic displays the results of a survey on the share of UK marketers that used selected social networks to distribute marketing content from 2016 to 2017. The survey found that ** percent of marketers reported using Twitter for content marketing in 2017, while ** percent of marketers were using LinkedIn for content marketing.
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Content Marketing Institute. (January 12, 2018). Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/290937/social-media-platforms-used-for-content-marketing-in-the-united-kingdom/
Content Marketing Institute. "Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017." Chart. January 12, 2018. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/290937/social-media-platforms-used-for-content-marketing-in-the-united-kingdom/
Content Marketing Institute. (2018). Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/290937/social-media-platforms-used-for-content-marketing-in-the-united-kingdom/
Content Marketing Institute. "Social Media Platforms Ranked by Share of Marketers Who Used Them to Distribute Content in The United Kingdom (Uk) from 2016 to 2017." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jan 2018, /statistics/290937/social-media-platforms-used-for-content-marketing-in-the-united-kingdom/
Content Marketing Institute, Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017 ÌÇÐÄÆƽâ°æ, /statistics/290937/social-media-platforms-used-for-content-marketing-in-the-united-kingdom/ (last visited August 05, 2026)
Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017 [Graph], Content Marketing Institute, January 12, 2018. [Online]. Available: /statistics/290937/social-media-platforms-used-for-content-marketing-in-the-united-kingdom/
