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As of June 2026, the United Kingdom had **** million Instagram users. Adults aged 25 to 34 made up the largest audience segment, accounting for **** percent of the platform’s user base.
During the same month, the number of Instagram users increased by around *** percent compared with December of the previous year. Instagram is the fourth most used social media platform in the UK, with **** percent of internet users accessing it in the second quarter of 2025. Women accounted for nearly ** percent of the platform’s audience.
Around **** percent of internet users in the UK identify Instagram as their favorite app. On average, users spend **minutes per day on it, making it the third most used app on a daily basis in the country. As with other social media platforms, Instagram is primarily used for entertainment and social interaction; however, * percent of users report that the Meta-owned platform is also their main source of news.
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Overview
Instagram: User Demographics
Marketing
Snapchat: User Demographics
* For commercial use only
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The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
