All respondents had at least one child attending school in grades K - 12 this fall. Multiple responses were possible.
The original source does not provide any information regarding the age of respondents.
Citation formats
Most in-demand back-to-school items amongst U.S. consumers 2013-2014
This survey attempts to explain the most in-demand back-to-school items amongst U.S. consumers in 2013 and 2014. The survey revealed that 91 percent of the respondents expect to purchase clothing for the upcoming school year.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Deloitte. (August 1, 2014). What back-to-school items are the most in demand for you? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/286388/most-in-demand-back-to-school-items-amongst-us-consumers/
Deloitte. "What back-to-school items are the most in demand for you?." Chart. August 1, 2014. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/286388/most-in-demand-back-to-school-items-amongst-us-consumers/
Deloitte. (2014). What back-to-school items are the most in demand for you?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/286388/most-in-demand-back-to-school-items-amongst-us-consumers/
Deloitte. "What Back-to-school Items Are The Most in Demand for You?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Aug 2014, /statistics/286388/most-in-demand-back-to-school-items-amongst-us-consumers/
Deloitte, What back-to-school items are the most in demand for you? ÌÇÐÄÆƽâ°æ, /statistics/286388/most-in-demand-back-to-school-items-amongst-us-consumers/ (last visited July 26, 2026)
What back-to-school items are the most in demand for you? [Graph], Deloitte, August 1, 2014. [Online]. Available: /statistics/286388/most-in-demand-back-to-school-items-amongst-us-consumers/
