* The source did not publish data for every quarter. Data for some quarters were published earlier by the source. The quarters run as follows:
Quarter 1 - February to April
Quarter 2 - May to July
Quarter 3 - August to October
Quarter 4 - November to January
Data includes sales made with smartphones and tablets.
Citation formats
Mobile share of online sales in the UK Q1 2010-Q1 2016
This statistic displays the share of online retail sales completed via mobile devices in the United Kingdom (UK) from quarter four 2010 to quarter three 2015, excluding some quarters. In quarter four 2015, ** percent of sales were completed via mobile devices.
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Interactive Media in Retail Group, & Capgemini. (June 2, 2016). Share of online retail sales completed via mobile device in the United Kingdom (UK) from 1st quarter 2010 to 1st quarter 2016 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/285927/mobile-share-of-online-sales-in-the-united-kingdom-uk/
Interactive Media in Retail Group, und Capgemini. "Share of online retail sales completed via mobile device in the United Kingdom (UK) from 1st quarter 2010 to 1st quarter 2016." Chart. June 2, 2016. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/285927/mobile-share-of-online-sales-in-the-united-kingdom-uk/
Interactive Media in Retail Group, Capgemini. (2016). Share of online retail sales completed via mobile device in the United Kingdom (UK) from 1st quarter 2010 to 1st quarter 2016. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/285927/mobile-share-of-online-sales-in-the-united-kingdom-uk/
Interactive Media in Retail Group, and Capgemini. "Share of Online Retail Sales Completed via Mobile Device in The United Kingdom (Uk) from 1st Quarter 2010 to 1st Quarter 2016." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Jun 2016, /statistics/285927/mobile-share-of-online-sales-in-the-united-kingdom-uk/
Interactive Media in Retail Group & Capgemini, Share of online retail sales completed via mobile device in the United Kingdom (UK) from 1st quarter 2010 to 1st quarter 2016 ÌÇÐÄÆÆ½â°æ, /statistics/285927/mobile-share-of-online-sales-in-the-united-kingdom-uk/ (last visited August 04, 2026)
Share of online retail sales completed via mobile device in the United Kingdom (UK) from 1st quarter 2010 to 1st quarter 2016 [Graph], Interactive Media in Retail Group, & Capgemini, June 2, 2016. [Online]. Available: /statistics/285927/mobile-share-of-online-sales-in-the-united-kingdom-uk/