The most common reason for U.S. and Canadian cord cutters to resubscribe to pay TV services was that they could not get all the entertainment content they wanted, with about one in respondents stating this in a late-2023 survey. A further ** percent said that pay TV is the best way to watch main live events.
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TiVo. (February 28, 2024). Reasons to re-subscribe to pay TV after cutting the cord in the United States and Canada in 4th quarter 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1379758/https-blogtivocom-tivo-for-business-data-and-advertising-new-tivo-video-trends-report-q4-2022/
TiVo. "Reasons to re-subscribe to pay TV after cutting the cord in the United States and Canada in 4th quarter 2023." Chart. February 28, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1379758/https-blogtivocom-tivo-for-business-data-and-advertising-new-tivo-video-trends-report-q4-2022/
TiVo. (2024). Reasons to re-subscribe to pay TV after cutting the cord in the United States and Canada in 4th quarter 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1379758/https-blogtivocom-tivo-for-business-data-and-advertising-new-tivo-video-trends-report-q4-2022/
TiVo. "Reasons to Re-subscribe to Pay Tv after Cutting The Cord in The United States and Canada in 4th Quarter 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Feb 2024, /statistics/1379758/https-blogtivocom-tivo-for-business-data-and-advertising-new-tivo-video-trends-report-q4-2022/
TiVo, Reasons to re-subscribe to pay TV after cutting the cord in the United States and Canada in 4th quarter 2023 ÌÇÐÄÆƽâ°æ, /statistics/1379758/https-blogtivocom-tivo-for-business-data-and-advertising-new-tivo-video-trends-report-q4-2022/ (last visited August 05, 2026)
Reasons to re-subscribe to pay TV after cutting the cord in the United States and Canada in 4th quarter 2023 [Graph], TiVo, February 28, 2024. [Online]. Available: /statistics/1379758/https-blogtivocom-tivo-for-business-data-and-advertising-new-tivo-video-trends-report-q4-2022/
