| Characteristic | Don't know | I tend to look beyond the first page of results | I tend to look at the first page of results and rarely look at the second page of results | I tend to only look at the first few items listed by the search engine |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
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April 2013
United Kingdom
September to November 2012
n = 1,305
16 years and older
adults who ever use search engines
Face-to-face interview
* Original survey question: "You may use a search engine to reach a website or company even when you know the web address of that particular website or company. You may also use a search engine to look for more general information online such as a breaking news story or information about an event or product. When you use a search engine to look for more general information, which one of the following most closely applies to what you tend to do once the search engine has listed the results?"
(Prompted responses, single coded).
