Original question: "Which, if any, of the following have you used in the last week for any purpose?"
According to the source: "From 2015–21 the 12 countries included are
UK, USA, Germany, France, Spain, Italy, Ireland, Denmark, Finland, Japan, Australia and Brazil. In 2014, we did not poll in Australia or Ireland."
Citation formats
Most popular social networks worldwide 2021, by reach
As of February 2021, YouTube had a global penetration rate of 62 percent, followed closely by Meta's Facebook, with 61 percent. Overall, instant messaging service WhatsApp had a global penetration rate of 52 percent. Additionally, 12 percent of people used TikTok, and one in ten people around the world use messaging service Telegram.
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Reuters Institute for the Study of Journalism. (June 23, 2021). Global active usage penetration of leading social networks as of February 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/274773/global-penetration-of-selected-social-media-sites/
Reuters Institute for the Study of Journalism. "Global active usage penetration of leading social networks as of February 2021." Chart. June 23, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/274773/global-penetration-of-selected-social-media-sites/
Reuters Institute for the Study of Journalism. (2021). Global active usage penetration of leading social networks as of February 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/274773/global-penetration-of-selected-social-media-sites/
Reuters Institute for the Study of Journalism. "Global Active Usage Penetration of Leading Social Networks as of February 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jun 2021, /statistics/274773/global-penetration-of-selected-social-media-sites/
Reuters Institute for the Study of Journalism, Global active usage penetration of leading social networks as of February 2021 ÌÇÐÄÆƽâ°æ, /statistics/274773/global-penetration-of-selected-social-media-sites/ (last visited July 31, 2026)
Global active usage penetration of leading social networks as of February 2021 [Graph], Reuters Institute for the Study of Journalism, June 23, 2021. [Online]. Available: /statistics/274773/global-penetration-of-selected-social-media-sites/
