Daniel Slotta
Research expert covering Greater China
Social media usage in Hungary - statistics & facts
Social media usage has become one of the most common online activities in Hungary; however, when it comes to the leading platforms, there are notable differences compared to other countries. Facebook still dominates the social media scene, while newer photo and video sharing platforms lag behind. In 2024, almost every Hungarian internet user had a Facebook profile, with Instagram recording a penetration rate of only 55 percent.
