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In 2025, global smartphone shipments reached **** billion units, having increased by *** percent from the previous year. The shipments were forecast to decline in 2026 due to a shortage in memory chips.

Global smartphone shipments worldwide

The global smartphone market saw exceptional growth from 2009, when million smartphones were shipped worldwide, to 2016, when smartphone shipments amounted to **** billion. Much of this increase can be attributed to the iPhone release in 2007. With its consumer-friendly design, Apple introduced multimedia functions to smartphones, offering more than basic features such as e-mail and web browsing. Apple’s release pushed the competitors to respond with new models and started to shape the consumers’ habits. This shift can be observed in smartphone vendors’ shipment figures. Nokia and BlackBerry RIM—previous leaders in smartphone shipments—saw their figures slowly decrease over the years, whereas Samsung and Apple increased their market share. In 2025, Apple accounted for nearly **** of the global shipments, and Samsung for over **Ìý±è±ð°ù³¦±ð²Ô³Ù.

Google’s Android is the most popular smartphone operating system in the world. As of the fourth quarter of 2025, Android held over ** percent of the global smartphone OS market, as compared to Apple's less than ** percent.