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In the first quarter of 2026, * accounted for the largest market share of smartphone shipments in China, at **** percent. The Chinese technology giant led the competitive landscape ahead of Apple at **** percent and Oppo at **** percent. In the same observed period, Honor, a divested brand from Huawei since November 2020, was fifth with **** percent. Huawei made a comeback after the launch of the Mate 60 Pro, which took the industry by surprise in 2023.

Revenue recovery and market positioning

Huawei's consumer business demonstrated resilience, with revenue reaching*** billion yuan in 2024. The company experienced a difficult period in 2021 when its consumer segment lost nearly ** percent of its revenue compared to previous years. Since then, Huawei has gradually rebuilt its consumer revenue segment through strategic product launches and market positioning. However, the company faced setbacks in specific segments, with its 5G smartphone market share in China dropping from ** percent in 2021 to approximately ** percent by 2024, losing third position to Honor.

Competitive landscape and AI integration

The Chinese smartphone market has become increasingly competitive, with AI capabilities emerging as a key differentiator. During the first three quarters of 2024, Huawei dominated China's AI smartphone segment with nearly ** percent. This leadership in AI-enabled devices contrasts with Apple's position, as the company did not enter this segment until autumn 2024 with the release of the iPhone 16 and iOS 18, which included embedded AI features. Beyond smartphones, Huawei maintained its presence in other consumer electronics categories, holding an *** percent share of global tablet shipments in the third quarter of 2025.