The source provides only the data for the leading vendors in each period and revises the figures for the previous corresponding period. Thus, the category "Others" contains different vendors in each quarter.
The figures for the most recent year are preliminary.Â
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Smartphone market share worldwide 2012-2025, by vendor
In 2025, Apple ranked as the market leader in the global smartphone market with a ****-percent share of all shipments. The tech giant also retained the top title in 2023 and 2024. Samsung ranked second, holding **** percent of the market in 2025.
Global smartphone market share
Samsung has seen its popularity steadily increase since it held just *** percent of the smartphone vendor market at the beginning of 2010. Samsung’s share of the overall mobile phone market has fluctuated in recent times, dropping to under ** percent in the most recent year.
Apple’s smartphone sales are relatively cyclical and peak in the fourth quarter each year. In the fourth quarter of 2025, **** percent of all new smartphones sold were iPhones. The iPhone generated considerable revenue for Apple, with sales of the device amounting to over ** billion U.S. dollars in the third quarter of 2025.
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IDC. (January 13, 2026). Distribution of smartphone shipments worldwide from 2012 to 2025, by vendor [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/271492/global-market-share-held-by-leading-smartphone-vendors/
IDC. "Distribution of smartphone shipments worldwide from 2012 to 2025, by vendor." Chart. January 13, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/271492/global-market-share-held-by-leading-smartphone-vendors/
IDC. (2026). Distribution of smartphone shipments worldwide from 2012 to 2025, by vendor. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/271492/global-market-share-held-by-leading-smartphone-vendors/
IDC. "Distribution of Smartphone Shipments Worldwide from 2012 to 2025, by Vendor." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jan 2026, /statistics/271492/global-market-share-held-by-leading-smartphone-vendors/
IDC, Distribution of smartphone shipments worldwide from 2012 to 2025, by vendor ÌÇÐÄÆƽâ°æ, /statistics/271492/global-market-share-held-by-leading-smartphone-vendors/ (last visited July 25, 2026)
Distribution of smartphone shipments worldwide from 2012 to 2025, by vendor [Graph], IDC, January 13, 2026. [Online]. Available: /statistics/271492/global-market-share-held-by-leading-smartphone-vendors/
