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Keurig Dr Pepper generated a market share of *** percent in 2024. In July 2018, Keurig acquired Dr Pepper Snapple Group and, through this merger, more than doubled its worldwide sales figures. The company operates in the liquid refreshment beverages industry, where it established itself as an industry leader with a brand portfolio including Dr Pepper, 7Up, Green Mountain Coffee and Snapple, among others. 

Keurig Dr Pepper brands

While the company has a diverse portfolio of soft drink brands, the Dr Pepper brand generates the lion’s share of its sales volume in the United States, with around *** million 192-ounce cases sold in 2024.

Non-alcoholic beverages and soft drinks in the U.S.

The non-alcoholic beverages industry in the United States encompasses a wide range of liquid refreshment beverages such as soft drinks, juices and ready-to-drink coffee. Keurig Dr Pepper was the -largest liquid refreshment company in the United States based on volume share in 2024. The two ** companies were Coca-Cola Co. and PepsiCo that year, accounting for **** percent and **** percent of the liquid refreshment market in the U.S., respectively.