During the NCAA Men's Basketball Championship in 2019, the Coca-Cola Company spent ** million U.S. dollars on TV advertising, ranking *** among other prominent brands. General Motors spent the most and promotional activities during the broadcast of March Madness, at ** million U.S. dollars.
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Kantar. (February 27, 2020). Advertising spending of leading TV advertisers during the NCAA Men's Basketball Championship (March Madness) in 2019 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 29, 2026, from /statistics/255368/leading-tv-advertisers-during-the-ncaa-championship/
Kantar. "Advertising spending of leading TV advertisers during the NCAA Men's Basketball Championship (March Madness) in 2019 (in million U.S. dollars)." Chart. February 27, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 29, 2026. /statistics/255368/leading-tv-advertisers-during-the-ncaa-championship/
Kantar. (2020). Advertising spending of leading TV advertisers during the NCAA Men's Basketball Championship (March Madness) in 2019 (in million U.S. dollars). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 29, 2026. /statistics/255368/leading-tv-advertisers-during-the-ncaa-championship/
Kantar. "Advertising Spending of Leading Tv Advertisers during The Ncaa Men's Basketball Championship (March Madness) in 2019 (in Million U.S. Dollars)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 27 Feb 2020, /statistics/255368/leading-tv-advertisers-during-the-ncaa-championship/
Kantar, Advertising spending of leading TV advertisers during the NCAA Men's Basketball Championship (March Madness) in 2019 (in million U.S. dollars) ÌÇÐÄÆÆ½â°æ, /statistics/255368/leading-tv-advertisers-during-the-ncaa-championship/ (last visited July 29, 2026)
Advertising spending of leading TV advertisers during the NCAA Men's Basketball Championship (March Madness) in 2019 (in million U.S. dollars) [Graph], Kantar, February 27, 2020. [Online]. Available: /statistics/255368/leading-tv-advertisers-during-the-ncaa-championship/