According to Pinterest: "Sales and marketing consists primarily of personnel-related expense, including salaries, commissions, benefits and share-based compensation for our employees engaged in sales, sales support, marketing, business development and customer service functions,advertising and promotional expenditures, professional services and allocated facilities and other supporting overhead costs. Our marketing efforts also include user- and advertiser-focused marketing expenditures."
Social media network Pinterest's sales and marketing expenditure for 2025 was just over **** billion U.S. dollars, up from **** billion U.S. dollars in 2024.
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Pinterest. (February 12, 2026). Annual sales and marketing expenditure of Pinterest from 2016 to 2025 (in million U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/995028/pinterest-sales-marketing-spending-worldwide/
Pinterest. "Annual sales and marketing expenditure of Pinterest from 2016 to 2025 (in million U.S. dollars)." Chart. February 12, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/995028/pinterest-sales-marketing-spending-worldwide/
Pinterest. (2026). Annual sales and marketing expenditure of Pinterest from 2016 to 2025 (in million U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/995028/pinterest-sales-marketing-spending-worldwide/
Pinterest. "Annual Sales and Marketing Expenditure of Pinterest from 2016 to 2025 (in Million U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Feb 2026, /statistics/995028/pinterest-sales-marketing-spending-worldwide/
Pinterest, Annual sales and marketing expenditure of Pinterest from 2016 to 2025 (in million U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/995028/pinterest-sales-marketing-spending-worldwide/ (last visited July 28, 2026)
Annual sales and marketing expenditure of Pinterest from 2016 to 2025 (in million U.S. dollars) [Graph], Pinterest, February 12, 2026. [Online]. Available: /statistics/995028/pinterest-sales-marketing-spending-worldwide/
