This survey gives information on how Chinese online shoppers discover new e-commerce retailers in 2011. That year, 0.25 percent of respondents reported that they discovered new e-commerce retailers from in-game advertising whereas 18.55 percent relied on recommendations of friends.
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Acquity Group. (July 9, 2012). Most popular channels to discover new e-commerce retailers in China in 2011, by share of online shoppers (in percent) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/243964/popular-channels-to-discover-new-e-commerce-retailers-in-china/
Acquity Group. "Most popular channels to discover new e-commerce retailers in China in 2011, by share of online shoppers (in percent)." Chart. July 9, 2012. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/243964/popular-channels-to-discover-new-e-commerce-retailers-in-china/
Acquity Group. (2012). Most popular channels to discover new e-commerce retailers in China in 2011, by share of online shoppers (in percent). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/243964/popular-channels-to-discover-new-e-commerce-retailers-in-china/
Acquity Group. "Most Popular Channels to Discover New E-commerce Retailers in China in 2011, by Share of Online Shoppers (in Percent)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Jul 2012, /statistics/243964/popular-channels-to-discover-new-e-commerce-retailers-in-china/
Acquity Group, Most popular channels to discover new e-commerce retailers in China in 2011, by share of online shoppers (in percent) ÌÇÐÄÆƽâ°æ, /statistics/243964/popular-channels-to-discover-new-e-commerce-retailers-in-china/ (last visited July 29, 2026)
Most popular channels to discover new e-commerce retailers in China in 2011, by share of online shoppers (in percent) [Graph], Acquity Group, July 9, 2012. [Online]. Available: /statistics/243964/popular-channels-to-discover-new-e-commerce-retailers-in-china/
