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In 2024, Alibaba's Tmall ranked first among China's comprehensive e-commerce retailers, with a market share of **** percent. Pinduoduo ranked second with a GMV share of ** ±è±ð°ù³¦±ð²Ô³Ù.Ìý

E-commerce retail in China

China has become one of the world’s largest e-commerce markets. As a major driver of the country’s retail economy, e-commerce sales share experienced a considerable rise from **** percent of the total retail sales in 2014, to about **** percent in 2024. The e-commerce retail sales value was estimated to reach **** trillion U.S. dollars by 2027. 


Alibaba: the e-commerce giant

Established in 1999, Alibaba.com was founded by Jack Ma, who stepped down as chairman in September 2019. Initially, Alibaba was a traditional e-commerce company but has now transformed into a conglomerate. It has a wide range of business including services such as financial, logistics, digital media, and cloud computing. In fiscal year 2025, the revenue of Alibaba amounted to around *** billion yuan. The number of active consumers across Alibaba's online shopping properties reached *** million in the first quarter of 2022.
Alibaba Group launched the Singles’ Day marketing plan in 2008, focusing on offering numerous discounts, red packet coupons, and promotions to improve sales on November 11 (or 11.11). This date was chosen to represent single people among Chinese youth from the early 1990s. In 2021, Alibaba's gross merchandise volume on Singles' Day skyrocketed to billion U.S. dollars. This represented an astonishing growth from **** billion U.S. dollars just a decade earlier.