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Year-on-year growth of e-commerce holiday season sales in the United States from 2019 to 2021, by online shopping day

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Sources

Release date

November 2021

Region

United States

Survey time period

2019 and 2020

Special properties

80% of online transactions of 100 largest U.S. online retailers

Supplementary notes

* Forecasts.

Citation formats

Growth of online holiday sales in the U.S. 2019-2021, by shopping day

Published by
Yihan Ma,
Nov 17, 2021
In 2020, total e-commerce sales during the U.S. holiday season grew **** percent. Small Business Saturday saw the highest increase in online sales of all shopping days during this period, up more than ** percent compared to the previous year. Meanwhile, in its 2020 edition, Thanksgiving and Black Friday each witnessed a nearly ** percent jump in web sales.
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