Outlook of the hotel market sentiment rankings 2009-2015| ��ƽ��

Hotel market outlook sentiment rankings worldwide from 2009 to 2015, by region*

Characteristic	Asia	Europe	Americas	Middle East / Africa	Global average
Mar 15	8	28	4	-	14
Jul 14	10	3	16	-16	9
Jan 14	17	25	40	-	25
Jul 13	1	0	20	44	5
Feb 13	14	5	50	59	15
Jul 12	10	-8	28	29	1
Feb 12	37	14	17	41	24
Aug 11	22	16	9	-6	16
Feb 11	52	34	37	9	42
Sep 10	46	15	8	7	29
Jan 10	48	4	21	43	27
Jul 09	-41	-55	-28	-22	-44
Feb 09	-41	-36	-25	-21	-35

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Release date

September 2015

More information

Region

Worldwide

Survey time period

2015

Number of respondents

1,467 (2015)

Special properties

Respondents are hoteliers

Supplementary notes

* The index utilizes a scale of negative 150 to positive 150. A score of negative 150 denotes a sentiment of absolute pessimism, a zero indicates unchanged expectations from the previous year and a score of positive 150 signifies a very optimistic outlook.
There was no figure for Middle East and Africa for January 2014 and March 2015 due to inadequate responses.

Citation formats

This statistic shows the hotel market outlook sentiment rankings worldwide from 2009 to 2015, by region. In January 2014, the hotel sentiment ranking score in the Americas was 40.

Hotel industry - additional information

The Global Hotel Market Sentiment Survey is a bi-annual report released by hospitality consulting company Horwath HTL. Each report is based on the results of a survey of hotel operators from around the world on their current outlook regarding occupancy, room rates and revenue and what they think will happen within the industry in the next half year. In 2009, survey respondents worldwide reported a pessimistic outlook for the hotel industry, particularly in Europe where the average sentiment was negative 55 for the second half of the year. Since then, positivity within the industry has improved: in the first half of 2014, global sentiment was 25 and reached as high as 40 in the Americas.

The revenue of the global hotel industry was forecasted to reach 550 billion U.S. dollars by 2016. Globally, average daily hotel rates were highest in the Middle East/Africa in 2014. At 165.97 U.S. dollars, the average daily rate there was around 50 dollars more than that of the region with the lowest rates, Asia Pacific. The highest occupancy rates could be seen in the Asia Pacific region and Europe at 68.6 percent and 68.8 percent respectively. The region with the lowest hotel occupancy rate worldwide was Northern Africa.

In 2014, the leading hotel company worldwide was UK-based company InterContinental Hotels Group (IHG) with a gross revenue of 22.8 billion U.S. dollars, including revenues from franchised hotels. The company owns chains such as Crowne Plaza and Holiday Inn.