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In 2019, the average daily rate (ADR) of the hotel industry stood at about U.S. dollars in the Americas. Prices in this region have been steadily increasing over the past decade.

Hotel rates

The ADR of a hotel frequently changes throughout the year. For instance, average daily rates in Europe tend to be significantly higher during the summer months, reaching approximately *** U.S. dollars in June 2019. Comparatively, in the winter period ADRs are typically lower, reaching around *** U.S. dollars in February 2019. This trend was also visible in the Americas over the last five years; however, to a lesser extent. In terms of daily hotel rates, the United States has seen a pattern of growth since 2009. The average price has grown by just over ** U.S. dollars since then.

Revenue per available room

In 2019, European hotels generated the most revenue per available room (RevPAR), namely some ** U.S. dollars per room. Just like ADRs, the RevPAR is changeable depending on the month in which the room was booked. Revenue per available room is higher in peak seasons, therefore, it grows in the most popular seasons for each destination and decreases in low seasons.