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Change in average daily rate (ADR) of the hotel industry in the United States from 2016 to 2025, with a forecast for 2026

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Sources

Release date

May 2026

Region

United States

Survey time period

2016 to 2025

Supplementary notes

*Data is forecast.

Citation formats

Annual change in average daily rate of the hotel industry in the U.S. 2016-2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 4, 2026

The average daily rate (ADR) in hotel industry in the United States experienced a *** percent growth from 2024 to 2025. The ADR was projected to see another *** percent increase from in 2026. 

The average daily rate is used to measure how much income a hotel room generates over a specific period. 

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Hotel industry worldwideHotel industry in the U.S.Travel and tourism worldwideTourism industry in ChinaMarriott International
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