U.S. Electronic Shopping and Mail-Order Houses (NAICS 4541)
Supplementary notes
* Includes non-merchandise receipts such as auction commissions, customer training, customer support, advertising, and shipping and handling.
** Includes other merchandise such as collectibles, souvenirs, auto parts and accessories, hardware, and lawn and garden equipment and supplies.
Data for computer and peripheral equipment, and electronics and appliances was excluded. For these segments, estimates did not meet publication standards because of high sampling variability, poor response quality, or other concerns about the estimate's quality. Unpublished estimates derived from this table by subtraction are subject to these same limitations and should not be attributed to the U.S. Census Bureau.
Citation formats
E-commerce share of electronic shopping sales in the U.S. 2021, by merchandise line
In 2021, e-commerce accounted for nearly 80 percent of total furniture and home furnishings sales of electronic shopping and mail-order houses in the United States. Furniture and home furnishings were leading merchandise lines for the online sales channel that year.
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U.S. Census Bureau. (December 15, 2022). E-commerce as percentage of total electronic shopping and mail-order houses' sales in the United States in 2021, by merchandise line [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/184935/share-of-us-e-commerce-in-total-sales-of-selected-goods/
U.S. Census Bureau. "E-commerce as percentage of total electronic shopping and mail-order houses' sales in the United States in 2021, by merchandise line." Chart. December 15, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/184935/share-of-us-e-commerce-in-total-sales-of-selected-goods/
U.S. Census Bureau. (2022). E-commerce as percentage of total electronic shopping and mail-order houses' sales in the United States in 2021, by merchandise line. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/184935/share-of-us-e-commerce-in-total-sales-of-selected-goods/
U.S. Census Bureau. "E-commerce as Percentage of Total Electronic Shopping and Mail-order Houses' Sales in The United States in 2021, by Merchandise Line." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Dec 2022, /statistics/184935/share-of-us-e-commerce-in-total-sales-of-selected-goods/
U.S. Census Bureau, E-commerce as percentage of total electronic shopping and mail-order houses' sales in the United States in 2021, by merchandise line ÌÇÐÄÆƽâ°æ, /statistics/184935/share-of-us-e-commerce-in-total-sales-of-selected-goods/ (last visited July 31, 2026)
E-commerce as percentage of total electronic shopping and mail-order houses' sales in the United States in 2021, by merchandise line [Graph], U.S. Census Bureau, December 15, 2022. [Online]. Available: /statistics/184935/share-of-us-e-commerce-in-total-sales-of-selected-goods/
