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According to a survey conducted in June 2023, adults in the United States spent more time per day on TikTok than on any other leading social media platform. Overall, respondents reported spending an average of **** minutes per day on the social video app. YouTube and Twitter ranked second and third, each with an average of ** minutes and ** minutes spent on the platforms per day, respectively.

U.S. teens have time for certain platforms

Different social media platforms attract different demographics, with teenagers in the United States being more drawn to TikTok and YouTube over Facebook. In 2023, teenagers in the United States spent an average of almost two hours on YouTube and *** hours on TikTok every day, while Facebook was used by teens for less than half an hour per day. Furthermore, social media habits differ between genders, as teen girls were more likely to spend more time than boys on Instagram. 

TikTok is king for teens and Gen Z

Although spending *** hours on the Generation Z app of choice may sound rather modest, some TikTok users devote much more of their time to the platform. According to a survey conducted in the United States in 2022, around eight percent of over five hours a day on TikTok, whereas another ** percent reported spending between two and three hours daily on the video-based app.