According to a study conducted in 2022, 32.4 percent of brands on Instagram were using the caption 'link in bio' on their posts. The remaining two-thirds of brands monitored did not make use of the 'link in bio' caption, which redirects users from Instagram to the brand's website.
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Socialinsider. (January 19, 2022). Share of brands on Instagram using 'link in bio' phrase on posts worldwide as of January 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1330084/instagram-global-brands-using-link-in-bio/
Socialinsider. "Share of brands on Instagram using 'link in bio' phrase on posts worldwide as of January 2022." Chart. January 19, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1330084/instagram-global-brands-using-link-in-bio/
Socialinsider. (2022). Share of brands on Instagram using 'link in bio' phrase on posts worldwide as of January 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1330084/instagram-global-brands-using-link-in-bio/
Socialinsider. "Share of Brands on Instagram Using 'link in Bio' Phrase on Posts Worldwide as of January 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Jan 2022, /statistics/1330084/instagram-global-brands-using-link-in-bio/
Socialinsider, Share of brands on Instagram using 'link in bio' phrase on posts worldwide as of January 2022 ÌÇÐÄÆƽâ°æ, /statistics/1330084/instagram-global-brands-using-link-in-bio/ (last visited July 22, 2026)
Share of brands on Instagram using 'link in bio' phrase on posts worldwide as of January 2022 [Graph], Socialinsider, January 19, 2022. [Online]. Available: /statistics/1330084/instagram-global-brands-using-link-in-bio/
