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Attitudes of consumers regarding everyday consumer goods in the Asia-Pacific region in 2025, by selected country

Characteristic	Sensitivity to quality over price	Loyalty to brands	Intent to shift to luxury	Status consciousness	Sensitivity to peers' choices	Openness to new brands	Domestic brand preference	Sensitivity to sustainability	Willingness and openness to conform	Willingness to change habits	Tech-savviness
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Release date

April 2026

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Region

Asia, APAC

Survey time period

Winter 2025

Number of respondents

3,500 respondents

Age group

18 years and older

Citation formats

In 2025, sensitivity to quality over price was the most relevant consumer attitude regarding everyday consumer products in the Asia-Pacific region. In the Philippines, over ** percent of consumers valued quality more than price, while domestic brand preference was only a considerable factor in Japan and South Korea, where more than **** of respondents to a survey chose this option to categorize their purchase mindset.

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