As of March 2020, 64 percent of consumers in the United States didn't expect that the coronavirus pandemic would change the amount of money that they typically spent on American goods. However, almost a quarter (24 percent) expected that they would spend more on goods made in the USA.
Social and economic impacts are already felt by many as day-to-day life slows to a stop in numerous places around the world during work-from-home initiatives and quarantines. International trade, international travel, and the global economy have been struck by flight cancellations, postponement of public events, and falling stocks. Individuals are increasingly fearful that the outbreak will personally affect their financial stability.
For further information about the coronavirus (COVID-19) pandemic, please visit our dedicated Facts and Figures page.
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Morning Consult. (March 13, 2020). Do you expect to spend more or less on American goods because of the coronavirus? [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1104842/spending-on-american-goods-coronavirus-us/
Morning Consult. "Do you expect to spend more or less on American goods because of the coronavirus?." Chart. March 13, 2020. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1104842/spending-on-american-goods-coronavirus-us/
Morning Consult. (2020). Do you expect to spend more or less on American goods because of the coronavirus?. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1104842/spending-on-american-goods-coronavirus-us/
Morning Consult. "Do You Expect to Spend More or Less on American Goods Because of The Coronavirus?." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 13 Mar 2020, /statistics/1104842/spending-on-american-goods-coronavirus-us/
Morning Consult, Do you expect to spend more or less on American goods because of the coronavirus? ÌÇÐÄÆÆ½â°æ, /statistics/1104842/spending-on-american-goods-coronavirus-us/ (last visited July 20, 2026)
Do you expect to spend more or less on American goods because of the coronavirus? [Graph], Morning Consult, March 13, 2020. [Online]. Available: /statistics/1104842/spending-on-american-goods-coronavirus-us/