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Leading types of content followed on social media by TikTok users in the United States in 2026, by generation

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Release date

May 2026

Region

United States

Survey time period

May 2025 to May 2026

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Which, if any, of the following types of content do you usually follow on social media? Please select all that apply."

Younger TikTok users consist of Gen Z, Millennials, and Gen X.

Top five answers were displayed for Baby Boomer TikTok users.

Baby Boomer TikTok users: 1,337; Younger TikTok users: 28,091.

Citation formats

Leading content types followed by TikTok users in the U.S. 2026, by generation

Published by Thuy D., Jun 5, 2026

According to a survey in 2026, 59 percent of Baby Boomer TikTok users followed comedy content on social media. This was followed by music with ** percent and TV and movies with ** percent.

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TikTok marketingDigital advertising in the U.S.Social media advertising and marketing worldwideBrands on social mediaDigital video advertising and marketing worldwide
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