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Biggest buy now, pay later (BNPL) services based on user count in the United States in 2020 (in millions)

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Source

Release date

November 2020

Region

United States

Survey time period

2020

Special properties

* No figures were provided for PayPal's Pay in 4, for more information see the "Details" tab.

Supplementary notes

* The source only mentions PayPal Credit, with no figures for Pay in 4. This is probably because PayPal's BNPL offering arrived only in September 2020. The source says it collected its figures from "company reports", which raises the possibility that PayPal's figures were from before the launch of Pay in 4. The source, however, does not elaborate on this.

Citation formats

Key players in buy now, pay later (BNPL) services in the U.S. based on users 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, May 5, 2021
Out of nine different by now, pay later (BNPL) services available in the United States in 2020, one service had more users than all others combined. PayPal Credit had far more users than its competitors, like Klarna or Affirm, but the source mentions that PayPal Credit existed in the U.S. for far longer - since 2008 - and has also been assisted by the acquisition of Bill Me Later. Note, though, that the figure concerns PayPal Credit and not Pay in * - Paypal's separate BNPL feature that launched in **** in the U.S., allowing consumers to pay for online purchases in **** interest-free installments over a six-week period. Nevertheless, PayPal itself is the most established brand among U.S. consumers for online payments.
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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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