2021: survey conducted with 11,483 people representative of the national population of each country (2021: France, Germany, Austria, Denmark, Finland, Italy, Norway, Spain, Sweden, Switzerland)
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Most important sustainability criteria when purchasing clothing by country 2021
This chart shows the eco-friendly elements that are most important to consumers in Europe when they buy their clothes, according to the country. For the French, animal welfare was the most important criterion, followed by the durability of materials.
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YouGov. (November 3, 2021). In your opinion, what are the most important eco-friendly elements when purchasing a garment? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1629695/eco-responsible-criteria-clothing-purchase-2019/
YouGov. "In your opinion, what are the most important eco-friendly elements when purchasing a garment?." Chart. November 3, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1629695/eco-responsible-criteria-clothing-purchase-2019/
YouGov. (2021). In your opinion, what are the most important eco-friendly elements when purchasing a garment?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1629695/eco-responsible-criteria-clothing-purchase-2019/
YouGov. "In Your Opinion, What Are The Most Important Eco-friendly Elements When Purchasing a Garment?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Nov 2021, /statistics/1629695/eco-responsible-criteria-clothing-purchase-2019/
YouGov, In your opinion, what are the most important eco-friendly elements when purchasing a garment? ÌÇÐÄÆƽâ°æ, /statistics/1629695/eco-responsible-criteria-clothing-purchase-2019/ (last visited July 28, 2026)
In your opinion, what are the most important eco-friendly elements when purchasing a garment? [Graph], YouGov, November 3, 2021. [Online]. Available: /statistics/1629695/eco-responsible-criteria-clothing-purchase-2019/
