Turkey: apparel buying criteria 2024| ��ƽ��

Purchase criteria for apparel among consumers in Turkey in 2024

Characteristic	Share of respondents
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Number of respondents

2,094 respondents

Age group

18-64 years

Special properties

residential online population

Supplementary notes

Multiple answers were possible.

During the survey, the question was phrased as follows: "Out of the following, which are the most important aspects when choosing your apparel (e.g., clothing, shoes, bags)?"

Citation formats

In 2024, quality was Turkish consumers' most commonly considered factor when buying clothes. That year, another ** percent of Turkish shoppers selected "durability" as the most important aspect when choosing apparel. Ranking third, comfort was considered an important criterion by ** percent of the survey participants.