The source adds the following information: "The values for reach vs. population can exceed 100 percent due to duplication and fake accounts, accounts that do not represent human individuals (e.g., businesses, music brands, etc.), different research dates, and differences in census data vs. the resident population."
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Top global advertising audiences on X in 2025 ranked.
According to a study conducted in October 2025, the potential reach of X ads in Singapore represented approximately **** percent of the country’s population aged 18 years and older, ranking first among the countries included in the study. Â
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DataReportal, & We Are Social, & Meltwater. (October 15, 2025). World ranking of countries where advertising on X reached the largest audience share as of October 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1657675/ranking-with-the-largest-advertising-audiences-on-twitter-in-the-world/
DataReportal, und We Are Social, und Meltwater. "World ranking of countries where advertising on X reached the largest audience share as of October 2025." Chart. October 15, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1657675/ranking-with-the-largest-advertising-audiences-on-twitter-in-the-world/
DataReportal, We Are Social, Meltwater. (2025). World ranking of countries where advertising on X reached the largest audience share as of October 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1657675/ranking-with-the-largest-advertising-audiences-on-twitter-in-the-world/
DataReportal, and We Are Social, and Meltwater. "World Ranking of Countries Where Advertising on X Reached The Largest Audience Share as of October 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 15 Oct 2025, /statistics/1657675/ranking-with-the-largest-advertising-audiences-on-twitter-in-the-world/
DataReportal & We Are Social & Meltwater, World ranking of countries where advertising on X reached the largest audience share as of October 2025 ÌÇÐÄÆƽâ°æ, /statistics/1657675/ranking-with-the-largest-advertising-audiences-on-twitter-in-the-world/ (last visited July 31, 2026)
World ranking of countries where advertising on X reached the largest audience share as of October 2025 [Graph], DataReportal, & We Are Social, & Meltwater, October 15, 2025. [Online]. Available: /statistics/1657675/ranking-with-the-largest-advertising-audiences-on-twitter-in-the-world/
