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Top Online Travel Agencies (OTAs) by revenue generated in the United States in 2023 (in millions of U.S. dollars)

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Sources

Release date

February 2024

Region

United States

Survey time period

2023

Supplementary notes

* Does not include booking.com, because having its tax domicile in Amsterdam, the income generated by the portal, regardless of where the consumer is at the time of booking or the location of the final provider, is not part of the group's business within the United States.

Citation formats

2023 revenues of top US online travel agencies

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 22, 2026
Although Tripadvisor records about ** million visits monthly in the United States, making it the most visited online travel agency in the country, it is by no means the highest-grossing within U.S. borders. In fact, its revenue in 2023 there was well below that generated by its main competitors. Specifically, it recorded around *** billion U.S. dollars during that year, compared to more than *** billion U.S. dollars for the others. In the case of Expedia, the undisputed leader in the U.S. market in terms of revenue, this figure approached **** billion U.S. dollars in 2023.
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