top 10 amusement, cruise, and travel brands across all age groups were used in the ranking; share of respondents that said they liked the amusement, cruise, and travel brands
Supplementary notes
Release date was date of access.
Citation formats
Most popular amusement, cruise and travel brands in the U.S. Q4 2024, by generation
In the fourth quarter of 2024, Universal Studios ranked as the most popular amusement, cruise, and travel brand among Millennials, Generation X, and Baby Boomers in the United States. The brand was popular with ** percent of both Millennials and Generation X, while ** percent of Baby Boomers said they liked it.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
YouGov. (February 2, 2025). Most popular amusement, cruise, and travel brands in the United States in the fourth quarter of 2024, by generation [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1553428/popular-amusement-cruise-travel-brands-by-generation-us/
YouGov. "Most popular amusement, cruise, and travel brands in the United States in the fourth quarter of 2024, by generation." Chart. February 2, 2025. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1553428/popular-amusement-cruise-travel-brands-by-generation-us/
YouGov. (2025). Most popular amusement, cruise, and travel brands in the United States in the fourth quarter of 2024, by generation. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1553428/popular-amusement-cruise-travel-brands-by-generation-us/
YouGov. "Most Popular Amusement, Cruise, and Travel Brands in The United States in The Fourth Quarter of 2024, by Generation." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 2 Feb 2025, /statistics/1553428/popular-amusement-cruise-travel-brands-by-generation-us/
YouGov, Most popular amusement, cruise, and travel brands in the United States in the fourth quarter of 2024, by generation ÌÇÐÄÆÆ½â°æ, /statistics/1553428/popular-amusement-cruise-travel-brands-by-generation-us/ (last visited July 28, 2026)
Most popular amusement, cruise, and travel brands in the United States in the fourth quarter of 2024, by generation [Graph], YouGov, February 2, 2025. [Online]. Available: /statistics/1553428/popular-amusement-cruise-travel-brands-by-generation-us/