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Most used online travel agencies (OTAs) in Japan as of November 2025

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Source

In cooperation with
Release date

January 2026

Region

Japan

Survey time period

November 13 to 30, 2025

Number of respondents

104 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Question was phrased by the source as follows: "Which of these online travel agencies have you used before?"

Citation formats

Preferred online travel agencies in Japan 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 23, 2026

According to a survey conducted by  in November 2025 in Japan, ** percent of respondents stated that they had used the services of online travel agency (OTA) Rakuten Travel before. Meanwhile, only one percent, respectively, had used JAPANiCAN and Tripstar. 

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