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Most popular online travel agencies among consumers in China as of November 2025

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Source

In cooperation with
Release date

January 2026

Region

China

Survey time period

November 12 to 30, 2025

Number of respondents

2,740 respondents

Age group

16 years and older

Special properties

only among those who said they had used an online travel agency before

Method of interview

Online survey

Supplementary notes

The question was phased by the source as follows:
"Which of these online travel agencies have you used before? (choose all answers that apply)"

Citation formats

Leading online travel agencies used in China 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 15, 2026

According to a survey by on online travel agencies in China conducted in November 2025, ** percent of the respondents had used Ctrip/Trip.com when it came to planning their travels. Lvmama and Tianxun.com (Skyscanner) were used by a considerably lower share of respondents.

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Statistics on " Trip.com Group "

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Industry overview

6

Company financial figures

8

Competitors

4

OTA consumers in China

5

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Topics

Trip.com GroupTourism industry in ChinaBusiness travel and exhibition industry in ChinaChinese tourism in EuropeHotel industry in China
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

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Talk to sales for pricing
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