There is no doubt that the travel agency sector has undergone a significant transformation over the past decade, having to face the trend of self-booking trips without intermediaries. However, preferences when booking a trip with or without the participation of travel agencies vary from one region to another. As of 2024, Extremadura led the use of travel agencies, whether in person or digitally, according to the latest data provided by the BRAINTRUST Barometer.
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Braintrust. (September 30, 2024). Percentage of users of online and in-person travel agencies for booking their trips in Spain in 2024, by autonomous community [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1659252/clients-of-online-and-traditional-travel-agencies-by-autonomous-communities-of-spain/
Braintrust. "Percentage of users of online and in-person travel agencies for booking their trips in Spain in 2024, by autonomous community." Chart. September 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1659252/clients-of-online-and-traditional-travel-agencies-by-autonomous-communities-of-spain/
Braintrust. (2024). Percentage of users of online and in-person travel agencies for booking their trips in Spain in 2024, by autonomous community. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1659252/clients-of-online-and-traditional-travel-agencies-by-autonomous-communities-of-spain/
Braintrust. "Percentage of Users of Online and In-person Travel Agencies for Booking Their Trips in Spain in 2024, by Autonomous Community." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Sep 2024, /statistics/1659252/clients-of-online-and-traditional-travel-agencies-by-autonomous-communities-of-spain/
Braintrust, Percentage of users of online and in-person travel agencies for booking their trips in Spain in 2024, by autonomous community ÌÇÐÄÆƽâ°æ, /statistics/1659252/clients-of-online-and-traditional-travel-agencies-by-autonomous-communities-of-spain/ (last visited August 05, 2026)
Percentage of users of online and in-person travel agencies for booking their trips in Spain in 2024, by autonomous community [Graph], Braintrust, September 30, 2024. [Online]. Available: /statistics/1659252/clients-of-online-and-traditional-travel-agencies-by-autonomous-communities-of-spain/
