Original question "What did you use an online travel agency for? (choose all answers that apply)?"
Figures have been rounded.
Number of respondents by country:
China: 3,633;
Hong Kong: 2,891;
Indonesia: 6,055;
India: 16,741;
Japan: 535;
South Korea: 3,817;
Malaysia: 8,718;
the Philippines: 4,860;
Singapore: 5,215;
Thailand: 10,685;
Taiwan: 8,655;
and Vietnam: 1,796.
Citation formats
Usage of online travel agencies for package holidays Asia 2023, by country
According to a survey from conducted in June 2023, ** percent of online travel agency users in India used it to book package holidays. In comparison, ** percent of online travel agency users in Thailand and Singapore have booked package holidays using the service as of June 2023.
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Rakuten Insight. (August 2, 2023). Share of online travel agency users who have booked package holidays in Asia as of June 2023, by country or territory [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 04, 2026, from /statistics/1409993/asia-usage-of-online-travel-agencies-for-package-holidays-by-country/
Rakuten Insight. "Share of online travel agency users who have booked package holidays in Asia as of June 2023, by country or territory." Chart. August 2, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 04, 2026. /statistics/1409993/asia-usage-of-online-travel-agencies-for-package-holidays-by-country/
Rakuten Insight. (2023). Share of online travel agency users who have booked package holidays in Asia as of June 2023, by country or territory. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 04, 2026. /statistics/1409993/asia-usage-of-online-travel-agencies-for-package-holidays-by-country/
Rakuten Insight. "Share of Online Travel Agency Users Who Have Booked Package Holidays in Asia as of June 2023, by Country or Territory." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 2 Aug 2023, /statistics/1409993/asia-usage-of-online-travel-agencies-for-package-holidays-by-country/
Rakuten Insight, Share of online travel agency users who have booked package holidays in Asia as of June 2023, by country or territory ÌÇÐÄÆƽâ°æ, /statistics/1409993/asia-usage-of-online-travel-agencies-for-package-holidays-by-country/ (last visited August 04, 2026)
Share of online travel agency users who have booked package holidays in Asia as of June 2023, by country or territory [Graph], Rakuten Insight, August 2, 2023. [Online]. Available: /statistics/1409993/asia-usage-of-online-travel-agencies-for-package-holidays-by-country/
