individuals who purchased trips in the year prior to the survey
Method of interview
Computer-assisted web interviews (CAWI)
Supplementary notes
The source posed the question as follows: "In what type of establishment have you purchased travel sector products in the past 12 months?" (multiple response percent).
Citation formats
Population Buying from Online Travel Agencies in Spain 2013-2023
Between 2013 and 2023, the percent of Spaniards who purchased tourism products and services through online travel agencies fluctuated between ** percent and ** percent. In the last year, ** percent of respondents stated they had made purchases through this channel.
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El Observatorio Cetelem. (October 31, 2023). Percentage of buyers of tourism products or services through online travel agencies in Spain between 2013 and 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 07, 2026, from /statistics/1631773/evolution-of-the-percentage-of-tourism-service-buyers-who-chose-online-travel-agencies-spain/
El Observatorio Cetelem. "Percentage of buyers of tourism products or services through online travel agencies in Spain between 2013 and 2023." Chart. October 31, 2023. ÌÇÐÄÆƽâ°æ. Accessed August 07, 2026. /statistics/1631773/evolution-of-the-percentage-of-tourism-service-buyers-who-chose-online-travel-agencies-spain/
El Observatorio Cetelem. (2023). Percentage of buyers of tourism products or services through online travel agencies in Spain between 2013 and 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 07, 2026. /statistics/1631773/evolution-of-the-percentage-of-tourism-service-buyers-who-chose-online-travel-agencies-spain/
El Observatorio Cetelem. "Percentage of Buyers of Tourism Products or Services through Online Travel Agencies in Spain between 2013 and 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Oct 2023, /statistics/1631773/evolution-of-the-percentage-of-tourism-service-buyers-who-chose-online-travel-agencies-spain/
El Observatorio Cetelem, Percentage of buyers of tourism products or services through online travel agencies in Spain between 2013 and 2023 ÌÇÐÄÆƽâ°æ, /statistics/1631773/evolution-of-the-percentage-of-tourism-service-buyers-who-chose-online-travel-agencies-spain/ (last visited August 07, 2026)
Percentage of buyers of tourism products or services through online travel agencies in Spain between 2013 and 2023 [Graph], El Observatorio Cetelem, October 31, 2023. [Online]. Available: /statistics/1631773/evolution-of-the-percentage-of-tourism-service-buyers-who-chose-online-travel-agencies-spain/
