* The question was posed by the source as follows: "Before making a purchase in-store, would you say that you sometimes check reviews on social media?" This statistic shows the total of the responses "often" and "from time to time."
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Read reviews on social networks before an in-store purchase by diploma France 2014
This statistic illustrates how often French people checked reviews on social media before making an in-store purchase in 2014, by education level. That year, about one-third of higher education graduates consulted reviews on social media before their in-store purchases.
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IFOP, & Reputation VIP. (December 1, 2014). Consultation of opinions on social networks before an in-store purchase by the French in 2014, according to the level of education* [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 06, 2026, from /statistics/1646294/consulting-social-media-reviews-before-in-store-purchase-in-france-by-education-level/
IFOP, und Reputation VIP. "Consultation of opinions on social networks before an in-store purchase by the French in 2014, according to the level of education*." Chart. December 1, 2014. ÌÇÐÄÆƽâ°æ. Accessed August 06, 2026. /statistics/1646294/consulting-social-media-reviews-before-in-store-purchase-in-france-by-education-level/
IFOP, Reputation VIP. (2014). Consultation of opinions on social networks before an in-store purchase by the French in 2014, according to the level of education*. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 06, 2026. /statistics/1646294/consulting-social-media-reviews-before-in-store-purchase-in-france-by-education-level/
IFOP, and Reputation VIP. "Consultation of Opinions on Social Networks before An In-store Purchase by The French in 2014, According to The Level of Education*." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Dec 2014, /statistics/1646294/consulting-social-media-reviews-before-in-store-purchase-in-france-by-education-level/
IFOP & Reputation VIP, Consultation of opinions on social networks before an in-store purchase by the French in 2014, according to the level of education* ÌÇÐÄÆƽâ°æ, /statistics/1646294/consulting-social-media-reviews-before-in-store-purchase-in-france-by-education-level/ (last visited August 06, 2026)
Consultation of opinions on social networks before an in-store purchase by the French in 2014, according to the level of education* [Graph], IFOP, & Reputation VIP, December 1, 2014. [Online]. Available: /statistics/1646294/consulting-social-media-reviews-before-in-store-purchase-in-france-by-education-level/
