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Number of views of the #haul on TikTok by different fashion and fast fashion brands worldwide as of April 2022 (in millions)

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Sources

Release date

April 2022

Region

Worldwide

Survey time period

April 7, 2022

Supplementary notes

A "haul," literally meaning "catch" or "net haul," refers to a type of online video in which people showcase their recent purchases. A "fashion haul" specifically involves presentations of clothing purchases.

Citation formats

Most popular fashion brands on TikTok #haul 2022

Published by
Bruna Rocco,
Dec 18, 2025

This chart shows which brands are the most popular in the #haul category on TikTok as of April 2022, in millions of views. At that date, the Chinese ultra fast fashion brand Shein was the most popular on TikTok with over *** billion views.


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Online clothing market in the UKApparel market in EuropeHigh street retail in the United Kingdom (UK)Multichannel retail in the UK
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per month, billed annually 1
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